What The Beatles Teach Us About Audience Engagement
The Beatles were arguably the greatest rock band of all time. And they're also pantheon-level champions when it comes to audience engagement. What exactly made The Beatles so engaging to the point that they still have hundreds of millions of fans around the world, more than 50 years after they broke up? And how can marketers and internal communicators use what worked for The Beatles to engage their audiences? Listen, and you shall learn!
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