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Is your content "human"?
Does it connect with your audience on a "human level"?
What does that even mean?
In the age of generative AI, the answers to these questions are more important than ever.
B2B buyers are people, after all, and like most people, they respond to content that speaks to their needs, desires, and emotions.
Which is why data shows that on LinkedIn, for example, people to NOT respond to non-personal updates posted to a company's brand page.
But people DO respond to posts from the company's CEO, on their personal LinkedIn page, share a story or idea or insight about stuff going on in their industry.
In this episode, Ayushee Syal, Sr. Director of Content Marketing at Affinipay, talks about how using anecdotes and stories is one of the best ways to engage audiences on a human level.
If you want to learn more about how to incorporate storytelling into your messaging and content, this episode is a must listen!
The B2B Content Show is brought to you by Connversa, offering expert interviewing as a service to showcase your special sauce and help you stand out from the crowd.
