If you do B2B content marketing, you know that Content is King! And queen, prince, duke, duchess--the whole damn court!
Bottom line, for B2B marketers, content and content strategy are crucial.
In this show, we explore the art & science, the opportunities and challenges, of B2B content marketing strategy, including:
-What makes some B2B content "sticky" and other content entirely forgettable
-Why some B2B content marketing strategies are stronger than others
-Scaling content without sacrificing authenticity and originality
-Creating B2B content with a point of view
-Producing thought leadership content that actually leads
-Repurposing B2B content
-Measuring content ROI
Join me, Jeremy Shere, as I discuss these and many more important and fascinating topics with B2B marketers, demand generation and growth professionals, and content marketing leaders from across the B2B landscape.