Episodes

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Dana Doody, VP of Marketing and Communications at JUNO. The value of being authentic in brand development Educating sales teams about the buyer experienc...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Kortney Osborne, VP of Marketing at Weave HQ. Meet prospects where they are instead of trying to market everywhere Providing value before selling Using Fa...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Nancy O’Leary, Director of Marketing Strategy at Custom Direct. Highlights: Strategies for getting value from LinkedIn posts Difference between a post and...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Melyssa Nocar, Sr VP of Marketing at Level Ex. Highlights: Striving to understand and personify the audience Engaging prospects in ways that align with th...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Amy Endemann, VP of Marketing at Apollo Neuro. Highlights: Making complex science accessible to non-experts Using storytelling to make science intelligibl...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Marilyn Mead, VP of Marketing at Winmo. Highlights: · How to learn your prospects’ “language” · Recognizing “business triggers” · How th...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Emily Mertz, VP of Marketing at Slice Labs about how their podcast, Freshly Sliced, helps them connect with prospects and have genuine conversations that ...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Caitie Cunningham, VP of Marketing and Operations at CMRG, about making your messaging a little “cheeky” and giving it personality. Learn more about CMRG ...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seraj Bharwani Chief Strategy Officer at AcuityAds. Stuff we discuss: Importance of engaging the audience throughout the journey Challenge of fragmentati...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Jenn Steele VP of Marketing at Reprise. Stuff we discuss: Making prospects aware of your solution when you don’t fit neatly in a category Using podcasting...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Melodie Terry VP of Marketing at SupplyPike. Stuff we discuss: Focusing webinar content on prospects’ problems and desired outcomea, not on your solution ...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Chuck Moxley Senior VP of Marketing at Mobivity. Stuff we discuss: Mobivity’s webinar strategy The value of direct mail to cut through the digital noise C...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ian Fardy VP of Marketing at NDC. Stuff we discuss: Becoming a “resource center” for your customers and prospects How NDC uses podcasting to foreground th...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Blake Adams VP of Marketing at Florence. Stuff we discuss: Using events, retreats, and virtual roundtables to build community for your prospects Creating ...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Bill Potter VP of Marketing and Sales at Rampiva. Stuff we discuss: Building trust by authentically representing yourself and your product/service The pay...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Cori Wamsley CEO of Aurora Corialis Publishing. Stuff we discuss: The benefit of simply talking to people and asking questions without trying to sell them...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Tim Whiting VP of marketing at Label Insight. Stuff we discuss: Importance of educating your prospects The value of webinars for B2B engagement Unique mar...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Amanda Forgione, VP of marketing at 614 Group. Stuff we discuss: Knowing your prospects’ specific needs within the context of market trends Using Slack as...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with John Shearman, VP of marketing at Applied DNA Sciences. Stuff we discuss: The value of trade shows for one-on-one engagement The importance of research an...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Seth Goldhammer, VP of marketing at Spyderbat. Stuff we discuss: Achieving differentiation by making realistic marketing claims backed by data Telling you...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Tammi Harrison, Sr VP of Marketing at the Institute for Integrative Nutrition. Stuff we discuss: IIN’s three-pronged engagement strategy for graduates: ed...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. Stuff we discuss: The challenges of identifying your top prospects and what will intrigue the...

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL. Stuff we discuss: Enabling prospects to make a compelling business case to the...

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite. Stuff we discuss: How connecting with your audience starts with deep listening Building brand durability and cust...