Welcome to The B2B Content Show

Episodes

Oct. 28, 2021

Getting a wary, tech-savvy audience to trust your claims w/ Prannay S…

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Prannay Sethi, VP of Marketing at Interfaceware, a company that helps healthcare organizations integrate data. Highlights: The value of being transparent ...

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Oct. 27, 2021

Helping prospects become thought leaders w/ Michele Reister

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Michele Reister, VP of Marketing at Zaloni. Highlights: The benefits of featuring prospects and helping promote their personal brand “No pitch” demos The ...

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Oct. 26, 2021

Using podcasting as a recruiting tool w/ Charlie Horning

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Charlie Horning, VP of Sales & Marketing at Rootstrap. Highlights: Calibrating language and focus to fit a buyer persona Using podcasting as a recruiting ...

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Oct. 24, 2021

How getting to know your buyers sharpens your messaging w/ Nicole Lin…

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Nicole Lindenbaum, VP of Marketing at Teampay. Highlights: Educating your audience about a new technology or way of doing things How cultivating end-user ...

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Oct. 22, 2021

Why most leaders are poor communicators w/ Paul Glover

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Paul Glover, the No-B.S. Work Performance Coach and the author of WorkQuake Highlights: Why most leaders lack solid communication and engagement skills an...

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Oct. 21, 2021

LinkedIn marketing strategy w/ Diana Mulhall

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Diana Mulhall, Assistant VP of Content Marketing at FinLocker, a fintech company whose financial fitness app prepares consumers for a mortgage and for hom...

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Oct. 20, 2021

Segment your audience to drive content ROI w/ Dave Savoy

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Dave Savoy, VP of Marketing at 1-800Accountant, an online accounting and accounting consultation platform for freelancers and solopreneurs. Highlights: Cr...

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Oct. 19, 2021

Use podcasting to crowdsource industry insights w/ Megan Sawle and Ch…

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Megan Sawle, VP of Research & Marketing, & Chris Sienko, host of “Cyber Work with Infosec” podcast, both at InfoSec, a cybersecurity education company. Hi...

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Oct. 18, 2021

The content advantage of adopting a strong point of view w/ Danny Gre…

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Danny Greer, Director of Marketing at Close, a CRM built for sales teams. Highlights: The content marketing advantage of adopting a strong point of view a...

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Oct. 15, 2021

Making a blog and podcast work together w/ Wafa Sayeed-Irtiza

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Wafa Sayeed-Irtiza, VP of Marketing at Acto, an omni-channel education platform for life sciences. Highlights: Using a podcast to publish a variety of opi...

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Oct. 14, 2021

Leveraging user interviews to define your audience w/ Laura Vestal

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Laura Vestal, VP of Marketing at Invisibly, a company that enables people to take control of and make money from their personal data. Highlights: Educatin...

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Oct. 13, 2021

Podcasting strategy w/ Whitney Burgess

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Whitney Burgess, VP of Marketing and Strategy at MPH/Team SI. Highlights: Mixing traditional and digital marketing Podcasting as a thought leadership and ...

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Oct. 12, 2021

Repurposing content for multiple channels w/ Michael O’Connell

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael O’Connell, VP of Marketing at AnyRoad, a data and insights platform for experiential marketing. Highlights: The value of repurposing content throu...

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Oct. 11, 2021

Integrating video into your content marketing strategy w/ Jim Dicso

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jim Dicso, CEO at SundaySky, a video platform providor. Highlights: Why video is better for recall than text Tips for integrating video into your overall ...

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Oct. 8, 2021

Earning trust by being a content therapist w/ Elizabeth Irvine

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Elizabeth Irvine, VP of Marketing at MarketMuse. Highlights: · How to stand out in the exploding martech landscape · Strategies for controllin...

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Oct. 7, 2021

Using humor to connect with your audience w/ Kari Hanson

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kari Hanson, VP of Marketing at Spiro, a sales platform designed for supply chain. Highlights: Why Spiro is trying to kill the CRM Why it’s worth marketin...

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Oct. 5, 2021

Connecting with purpose-driven leaders w/ Adrian Gershom

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Adrian Gershom, VP of Marketing at cchange, a B2B marketing agency based in Chicago, a chair of B Local, Illinois, a non-profit that represents B corps in...

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Sept. 30, 2021

Tech + human element to drive business growth w/ Josh Allen

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Josh Allen, VP of Marketing at Location3. Highlights: Combining technology with the human element to drive business Understanding the needs of individual ...

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Sept. 29, 2021

Using intent data to drive marketing strategy w/ Jamie Walker

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Walker, SR VP of Marketing at Keyfactor. Highlights: Using intent data to drive marketing and marketing/sales alignment Recognizing buying intent si...

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Sept. 28, 2021

Hyper-personalized marketing w/ Jamie Turner

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jamie Turner, an author, professor, and CEO who specializes in leadership. Highlights: The art and science of hyper-personalized marketing Authenticity in...

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Sept. 26, 2021

Humanizing your brand to spark engagement w/ Mason Dorner

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Mason Dorner, VP of Marketing at Stax. Highlights: Connecting with busy small business owners The strategy behind company leaders appearing on podcasts Le...

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Sept. 24, 2021

Making cold (or semi warm)-calling work w/ Polly Traylor

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Polly Traylor, VP of Marketing at Komprise. Highlights: The continuing relevance of the good old-fashioned phone call The wisdom of not always talking abo...

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Sept. 23, 2021

Authentic messaging with remotely recorded video w/ Jennifer Burak

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jennifer Burak, VP of Marketing at Socialive. Highlights: Leveraging video as a talent acquisition tool Producing authentic videos that resonated with you...

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Sept. 22, 2021

Building trust with prospects w/ Ned Caron

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Ned Caron, VP of Marketing at Gray Associates. Building trust with prospects How building trust better positions your brand as a thought leader “Data-info...

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