Welcome to The B2B Content Show

Episodes

Dec. 20, 2021

Building business relationships w/ Chip Jordan

Chip Jordan, Director of Business Development and Marketing at Herrero Builders, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about building professional relationships. Highlights: The best approach ...

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Dec. 17, 2021

The lost art of employee engagement w/ Rob Danna

Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about employee engagement. Highlights: Why Rob thinks that many companies aren't at ...

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Dec. 15, 2021

Reflecting the voice of the market w/ Scott Lavery

Scott Lavery, VP of Marketing at Appsian, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership content strategy. Highlights: How Scott defines “thought leadership” and why objectivit...

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Dec. 13, 2021

Staying consistent across multiple channels and audiences w/ Emily Bu…

Emily Burroughs, VP of Marketing at BGSF, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about staying consistent across multiple channels and audiences. Highlights: The importance of being intentional...

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Dec. 10, 2021

Getting ROI from sponsored content w/ Amy Sitnick

Amy Sitnick, VP of Marketing at Greenphire, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about content partnerships. Highlights: Finding content partners Strategy for creating sponsored content that ...

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Dec. 8, 2021

Keys to producing effective thought leadership content w/ Jamie Downey

Jamie Downey, VP of Marketing at eLuma, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership. Highlights: Creating thought leadership material that people actually want to consume Ba...

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Dec. 7, 2021

Starting a podcast to educate and network w/ Harrison Montgomery

Harrison Montgomery, VP of Marketing at Aireal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the company’s podcast, Groundbreakers. Highlights: How Aireal uses podcasting to educate the industr...

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Dec. 6, 2021

Being 10% irreverent w/ Crystal Wiese

Crystal Wiese, Director of Marketing at QuestionPro, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about using humor and irreverence to compete against larger competitors. Highlights: Surprising your ...

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Dec. 3, 2021

Brand marketing vs. product marketing w/ Stephanie Barbosa

Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing. Highlights: Difference between br...

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Dec. 2, 2021

Marketing to a multi-sided marketplace w/ Bryan Clayton

Bryan Clayton, CEO & Cofounder of GreenPal, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about Highlights: Marketing to a multi-sided marketplace (consumers and service providers) Removing friction b...

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Nov. 23, 2021

Cultivating end-users as evangelists w/ Leslie Tyler

Cultivating end-users as evangelists w/ Leslie Tyler Leslie Tyler, VP of Sales & Marketing at Edulastic, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about cultivating end-users of your product or se...

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Nov. 22, 2021

Working hand in glove with sales w/ Sally Lechin

Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales. Highlights: How working with sales can help brid...

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Nov. 18, 2021

Staying in touch with leads without annoying them w/ James McDougal

James McDougal, VP of Marketing at Paul Davis Restoration, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about staying in touch with leads without annoying them. Highlights: Reading the signs to know ...

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Nov. 17, 2021

Maintaining consistency across multiple channels w/ Allyson Havener

Allyson Havener, VP of Marketing at TrustRadius, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the importance of consistency across multiple marketing channels. Highlights: Strategies for mainta...

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Nov. 16, 2021

Getting strong returns from influencer marketing w/ Araks Nalbandyan

Araks Nalbandyan, Director of Digital Marketing at 10Web.io., talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about influencer marketing. Highlights: How Araks and her team cultivated relationships wit...

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Nov. 12, 2021

The value and power of authenticity in marketing w/ Carol Bettencourt

Carol Bettencourt, VP of Marketing at Chyron, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about the power authenticity. Highlights: How Carol defines “authenticity” The intersection of authenticity ...

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Nov. 11, 2021

Earning trust with well-researched content w/Stephanie O'Malley

Stephanie O'Malley, Director of Marketing at Calero-MDSL talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about creating content that sales targets trust and value. Highlights: Using data and backing up ...

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Nov. 10, 2021

Social exchange theory w/ Blake Bayardo

Blake Bayardo, VP of Marketing & Communications at RevoTRAC talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about social exchange theory. Highlights: Defining social exchange theory How Blake and his te...

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Nov. 9, 2021

Voice of Customer strategy w/ Robert Helstrom

Robert Helstrom, Sr VP of Marketing at Sightly, a digital marketing technology and services firm, talks Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about developing a Voice of the Customer program. Highlights:...

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Nov. 8, 2021

Educating a new audience w/ Josh Reese

Josh Reese, Senior VP at Paramount & Co. talks with Jeremy Shere, founder of Tribal Knowledge Podcasting, about marketing to a new sector. Highlights: How Josh and his team connect with athletic directors, facility managers, ...

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Nov. 2, 2021

Marketing to humans by being human in your marketing w/ Ryan Craig

Ryan Craig, Assistant VP of Marketing at Amerisure Insurance, talks about why “chest pounding” marketing doesn’t work anymore. Highlights: Shifting from focus on products to solving customers problems Marketing to end users a...

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Nov. 1, 2021

Planning and getting ROI from a "tentpole" event

Rita Lebedeva, VP of Product Marketing at Rightway, talks about ReWork, a day-long event featuring big names in health care discussing the intersection of work and health. Highlights: The marketing strategy behind hosting a ...

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Oct. 29, 2021

Identifying and engaging the most valuable targets in your audience w…

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan. Highlights: How Richard and his ...

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Oct. 29, 2021

Meeting buyers on their own terms w/ Janet Jaiswal

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Janet Jaiswai, VP of Global Marketing at Cloudbeds. Highlights: Avoiding jargon and marketing acronyms when talking to customers Helping buyers better und...

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