Welcome to The B2B Content Show
Oct. 29, 2021

Identifying and engaging the most valuable targets in your audience w/ Richard Grieser

Identifying and engaging the most valuable targets in your audience w/ Richard Grieser

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Richard Grieser, VP of Marketing at Sales Boomerang, a company that notifies lenders when a borrower is ready for a loan.

 Highlights:

  • How Richard and his team identify the most valuable targets
  • Using white papers as a lead magnet
  • The difference between white papers and blog posts

 Learn more about Sales Boomerang 

Connect with guest on LinkedIn

Download the Sales Boomerangwhite paper “Cracking the Code”