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Nov. 22, 2021

Working hand in glove with sales w/ Sally Lechin

Working hand in glove with sales w/ Sally Lechin
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Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.

Highlights:

  • How working with sales can help bridge the gap between marketing leaders and end users
  • Marketing as a sales enablement function
  • First steps towards better sales-marketing alignment

Learn more about lapetus Holdings

Connect with Sally Lechin on LinkedIn