Working hand in glove with sales w/ Sally Lechin

Sally Lechin, Director of Marketing & Communications at lapetus Holdings, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about collaborating with sales.

Highlights:

• How working with sales can help bridge the gap between marketing leaders and end users
• Marketing as a sales enablement function
• First steps towards better sales-marketing alignment

Learn more about lapetus Holdings

Connect with Sally Lechin on LinkedIn