Brand marketing vs. product marketing w/ Stephanie Barbosa
Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.
Highlights:
- Difference between brand marketing and product-centered marketing and why it matters
- How and why thought leadership plays a central role in brand marketing
- Strategies for producing high-level thought leadership content
Learn more about Conquest Planning
Connect with Stephanie Barbosa on LinkedIn
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