Brand marketing vs. product marketing w/ Stephanie Barbosa

Stephanie Barbosa, Senior Director of Marketing at Conquest Planning, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about brand marketing vis a vis product marketing.

Highlights:

Difference between brand marketing and product-centered marketing and why it matters
How and why thought leadership plays a central role in brand marketing
Strategies for producing high-level thought leadership content

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