Episodes

Aug. 4, 2021

Tips for intriguing your prospects w/ Edwin Ojeda

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Edwin Ojeda, Sr VP of Sales & Marketing at DRG Technologies. Stuff we discuss: The challenges of identifying your top prospects and what will intrigue the...

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Aug. 1, 2021

Strategies w/ Marianne Calilhanna

Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, talks with Marianne Calilhanna VP of marketing at Data Conversion, Laboratory or DCL. Stuff we discuss: Enabling prospects to make a compelling business case to the...

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July 28, 2021

Strategies for powerful audience engagement w/ Erica Rosen

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Erica Rosen, VP of Marketing at BioLite. Stuff we discuss: How connecting with your audience starts with deep listening Building brand durability and cust...

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July 27, 2021

Strategies for engaging multiple audiences w/ Ted Dillon

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Ted Dillon, director of marketing for Clean Energy Ventures, about strategies for engaging multiple audiences. Stuff we discuss: How CEV markets to three ...

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July 21, 2021

How being relatable facilitate engagement w/ Kelly Polacek

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelly Polacek, VP of Marketing at Aptimized. Stuff we discuss: How highlighting behind-the-scenes content helps Aptimized engage with prospects The market...

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July 20, 2021

How audience segmentation drives content personalization w/ Isabella …

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Isabella Jiao, VP of Marketing at FanFood about personalization, audience segmentation, and testing. Stuff we discuss: The value of giving before taking a...

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July 14, 2021

Thriving During the Pandemic

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kelli Komondor, president and CEO of K2 Creative, a content, marketing, and branding agency, and creator of the book 20 Won: 21 Female Entrepreneurs Share...

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July 6, 2021

Speaking your customers' language w/ Kathleen Kaag

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Kathleen Kaag, VP of Marketing at Loadsmart, about speaking your customers’ language. Stuff we discuss: Techniques for earning customers’ trust The challe...

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July 5, 2021

Wearing the customer's shoes w/ Jana Lass

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Jana Lass, VP of Marketing at Censia, about putting yourself in the customer’s shoes. Stuff we discuss: The value of having conversations with customers B...

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July 1, 2021

Engaging prospects with simple, honest conversations w/ Grant Ray

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Grant Ray, VP of Marketing at Group14 Technologies, a battery materials company, about educating prospects through meaningful conversations. Stuff we disc...

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June 23, 2021

Focus on customer success to reduce churn w/ Michael Cole

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Michael Cole, VP of Marketing at Everflow, about the benefits of focusing on customer success. Stuff we discuss: Partner marketing The challenges of disru...

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June 21, 2021

The power of plain English for onboarding new employees w/ Rachel Lego

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with VP of Marketing at Certus, about the communication challenges related to acquiring companies quickly and onboarding employees. Stuff we discuss: Avoiding ...

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June 16, 2021

DE&I Engagement Strategies w/ Coltrane Stansbury

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Coltrane Stansbury, VP of Diversity, Equity, and Inclusion at Macmillan Learning about the role that internal communications and employee engagement play ...

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June 14, 2021

Podcasting for small businesses w/ Christy Smallwood

Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, talks with Christy Smallwood, owner and chief strategist of Eagle Eye Strategies about podcasting as a marketing tool for small businesses. Stuff we discuss: Why Chr...

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June 9, 2021

Standing out in a highly competitive and regulated industry w Anne Fl…

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Anne Fleshman, VP of Marketing at Flowhub, about digital marketing in the tightly restricted cannabis industry. Stuff we discuss: · Why have a divers...

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June 6, 2021

Engaging virtual & hybrid event participants w/ Jenna Linnekens

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Jenna Linnekens, CSO and co-founder of Total Brand Experience, about how to make virtual events as engaging and valuable as in-person events. We discuss: ...

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June 2, 2021

The psychology of gift-giving and business relationships w/ Kris Rude…

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Kris Rudy-grap, co-founder and CEO of Sendoso, about the psychology behind gifting, engagement, and business relationships. Stuff we discuss: Why relations...

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June 1, 2021

Getting into the buyers' mindset w/ Jason Fair

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting talks with Jason Fair, VP of Digital Strategy at WireBuzz, about using personas to get into the buyers’ mindset as they navigate the buying journey. Stuff we talk abo...

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May 26, 2021

The long play of content marketing w/ Chad Reid

Jeremy Shere, founder and CEO of Tribal Knowledge Podcasting, talks with Chad Reid, VP of Marketing at JotForm, about ... JotForm's multiple audiences How Chad and his team use content marketing (and SEO) to generate leads Wh...

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May 24, 2021

Producing compelling thought leadership content w/ Joe LaSala

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Joe LaSala, VP of Marketing at Analytic Partners, the value of thought leadership and his strategy for producing quality thought leadership content. We di...

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May 19, 2021

How leaders can navigate tricky terrain w/ Suzanne Buchanan

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Suzanne Buchanan , senior principal at Karat Communications , about how leaders can navigate the tricky terrain of taking a political stand or responding ...

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May 11, 2021

Authenticity: the secret sauce for employee engagement w/ Scott McInn…

Jeremy Shere and Scott McInnes, Founder & Director of Inspiring Change, an employee engagement firm based in Ireland, talk employee engagement ... We discuss: Why more than 51% of employees are not engaged at work, according ...

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May 6, 2021

Business development through podcasting w/ Ryan Alford

Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, talks with Ryan Alford, CEO and founder of Radical, a marketing firm based in South Carolina, and host of The Radcast, a podcast about marketing, pop culture, and me...

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April 29, 2021

Putting a premium on authenticity w/ Greg Palese

Greg Palese, VP of Marketing at Klein Tools, talks about how the 164-year-old company connects with its core audience of professional tradespeople. Authenticity is key, which is why Klein ads, videos, photos, and other conten...

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