Welcome to The B2B Content Show

Episodes

April 20, 2022

Determining in-market prospects w/ Will Devlin

WillDevlin, VP of Marketing at MessageGears, talks with Jeremy about marketing to in-market prospects. Highlights: Strategies for figuring out which of will prospects are in-market How knowing who is in-market affects Messag...

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April 15, 2022

Messaging through multiple channels w/ Kendall Bazan

Kendall Bazan, CMO at Fund That Flip, talks with Jeremy about marketing through multiple channels. Highlights: Strategies for staying consistent with messaging and content with competing priorities and channels What Kendall d...

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April 13, 2022

Going small to go deep w/ William Davis

William Davis, VP of Product Marketing at Workato, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about his "going small to go deep" marketing strategy. Highlights: What "going small to go deep" means ...

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April 11, 2022

Ongoing product-market fit w/ Matt Young

Matt Young, CEO at UserVoice, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about ongoing product-market fit. Highlights: The importance of finding "ongoing" product-market fit Common mistakes compani...

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April 8, 2022

Focusing on the "Why" w/ James Stanton

James Stanton, VP of Marketing at Empyrean, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content creation and discovering the why. Highlights: How James has gotten internal buy-in for focusing ...

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April 6, 2022

Engaging multiple audiences w/ Chris Shuptine

Chris Shuptrine, VP of Marketing at Kevel, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about engaging multiple audiences. Highlights: The challenges associated with engaging with two different audie...

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April 4, 2022

Educating your audience about a new product category w/ Jane Stecyk &…

Jane Stecyk and James Mulvey, Senior VP of Marketing and Director of Marketing at Mighty Networks, talk with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about introducing new product categories and The Creator...

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April 1, 2022

Breaking down resistance to change w/ Julie Halgren

Julie Halgren, VP of Marketing at Nexben, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about persuading a hesitant audience. Highlights: Julie's strategy to break down an audience's resistance to cha...

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March 30, 2022

Marketing to software engineers w/ Minami Rojas

Minami Rojas, VP of Growth and Marketing at Moogsoft, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing to software engineers. Highlights: How Minami markets to a skeptical software engine...

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March 28, 2022

Engaging a skeptical audience w/ Keith Juhola

Keith Juhola, Senior VP of Sales & Marketing at Old Mill Brick, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about presentation-based marketing for reaching a skeptical audience. Highlights: Keith's ...

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March 25, 2022

Earning the right to have a conversation with decision makers w/ Kris…

Kristy DelMuto, Senior Director of Strategic Marketing at LLR Partners, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about earning the right to have a conversation with buyers. Highlights: Why marke...

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March 23, 2022

Focusing content marketing on the "Why?" w/ George Sens

George Sens, VP of Sales & Marketing at Authvia, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing the why. Highlights: Why George pivoted Authvia marketing efforts to focus on the "Why" R...

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March 21, 2022

Title: Allocating marketing resources at an early stage startup w/ Ja…

Janis Rossi, Co-Founder & Senior VP of Marketing at ROVR Score, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing development. Highlights: Janis' Strategy for allocating marketing budget i...

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March 18, 2022

The power of enduring relationship w/ Tony Aveiro

Tony Aveiro, VP of Digital Marketing at Endurance IT Services, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating relationships. Highlights: How Tony has gone about defining and segmenting h...

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March 16, 2022

Achieving domain relevance w/ Roger Welch

Roger Welch, Senior Director of Marketing at Dataquest.io, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about domain relevance. Highlights: How domain relevance gives Dataquiest.io an advantage in ma...

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March 14, 2022

Thought leadership that stands out w/ Molly Presley

Molly Presley, Senior VP of Marketing at Hammerspace, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about thought leadership. Highlights: What thought leadership means to Molly Strategies to create th...

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March 11, 2022

Building a strong employer brand w/ Joyce Yeung

Joyce Yeung, Senior Director of Marketing at Seurat Technologies, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about creating a strong employer brand. Highlights: What an employer brand means to Joyc...

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March 9, 2022

Moving from relationship-based to direct to consumer marketing w/ Jim…

Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing. Highlights: Why...

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March 7, 2022

The marketing value of podcasting

Scott Thomas, Senior VP Marketing at WorthPoint, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about podcasting. Highlights: The role that podcasting plays in Scott's marketing strategy Podcast produc...

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March 4, 2022

Marketing in a highly regulated industry w/ Nathan Elson

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions. Highlights: H...

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March 2, 2022

Optimizing local marketing ROI w/ Debbie Williams

Debbie Williams, Director of Marketing at Hyperlocology, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about local marketing. Highlights: Keys to getting the most ROI from local marketing Common mista...

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Feb. 28, 2022

Planning a kickass livestream w/ Rachel Moore

Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming. Highlights: How to plan for a successful livestream The role Rachel pla...

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Feb. 25, 2022

Writing & publishing articles w/ Marc Mulgram

Marc Mulgrum, Senior VP of Sales & Marketing at Setplex, talks with Jeremy Shere, founder & CEO of Tribal Knowledge Podcasting, about his process for writing and publishing articles Highlights: Marc's process for coming up wi...

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Feb. 23, 2022

Adapting messaging to reflect current events w/ Erin Ruane

Erin Ruane, Executive VP of Marketing at Trader Interactive, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content changing due to supply chain issues. Highlights: How Erin's messaging has chang...

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