Moving from relationship-based to direct to consumer marketing w/ Jimmy Glenn

Jimmy Glenn, Assistant VP of Marketing at Kwik Mortgage Corporation, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about moving from relationship-based to direct to consumer marketing.

Highlights:

Why Jimmy decided to change from relationship-based marketing to direct to consumer marketing
Jimmy's experience getting internal buy in for the new marketing approach
The most important lessons in transforming marketing

Learn more about Kwik Mortgage Corperation

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