Do you know what your customers and prospects need and want ... or do you just think you do?
Marissa Ferraraccio, VP of Marketing at Anne Arundel Dermatology, talks with Jeremy Shere, Founder & CEO of Tribal Knowledge Podcasting, about how customer research helped her team change their messaging to better align with patients' needs and desires.
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Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & science behind writing an e-book Why ebook layout and design are important The pros and cons of ga...
Josh Feldman, Director of Marketing at MVPindex, talks with Jeremy about presenting data to make it more engaging and impactful. Highlights: "Dynamic reports" - what they are and how they work Strategies for presenting data u...
Lisa Hill, VP of Marketing at Resilience, talks with Jeremy about developing relationships with clients. Highlights: How Lisa develops relationships with brokers Why being transparent and displaying humility is essential to d...