Episodes

Aug. 3, 2022

The value of people-centered content w/ Ryan George

Ryan George, Chief Marketing Officer at Docupace, talks with Jeremy about the value of sharing content that features your company…

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Aug. 2, 2022

Maximizing the value of your company LinkedIn page w/ Liam Whalen

Liam Whalen, VP of Marketing and Communications at 6AM City, talks with Jeremy about maximizing value on your company's LinkedIn …

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July 28, 2022

Content that engages software developers w/ Ben Lloyd Pearson

Ben Lloyd Pearson, Director of Developer Marketing at Mattermost, talks with Jeremy about marketing to software developers. Highl…

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July 27, 2022

Helping audiences visualize non-visual tech w/ Ben Brown

Ben Brown, VP of Marketing at ConverseNow, talks with Jeremy about helping his audience visualize non-visual tech. Highlights: St…

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July 26, 2022

Educating your audience about a new concept w/ Julie Neumann

Julie Neumann, VP of Marketing at Testlio, talks with Jeremy about educating your market about a new concept. Highlights: Strateg…

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July 21, 2022

Coming up with strong content topics w/ Andy Lavelle

Andy Lavelle, Director of Demand Gen at ZeroCater, talks with Jeremy about generating strong content ideas. Highlights: How comin…

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July 20, 2022

Engaging multiple audiences w/ Jennifer Sabin

Jennifer Sabin, VP of Marketing at Showd.Me, talks with Jeremy about strategies for juggling various audiences. Highlights: Calib…

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July 19, 2022

How research enables hyper-targeting leads w/ Michelle King

Michelle King, Head of Marketing at Waracle, talks with Jeremy about the importance of research when hyper-targeting leads. Highl…

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July 15, 2022

Planning a marketing campaign w/ Julie Fishman

Julie Fishman, Director of Product Marketing at ShipHawk, talks with Jeremy about effectively planning a marketing campaign. High…

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July 13, 2022

Educating your audience about a new concept w/ Warren Sukernek

Warren Sukernek, VP of Marketing at FloCareer, talks with Jeremy about educating the market on a new concept. Highlights: The mai…

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July 11, 2022

Designing personalized outreach w/ Nick Belesis

Nick Belesis, VP of Growth at Scientia, talks with Jeremy about the importance of research in creating personalized outreach. Hig…

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July 8, 2022

Using vertical segmentation to tailor messaging w/ Danielle Lewan

Danielle Lewan, VP of Marketing at Black Kite, talks with Jeremy about cultivating trust with naturally skeptical clients. Highl…

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July 6, 2022

Getting ROI from buyer intent data w/ Jay Hinman

Jay Hinman, VP of Marketing at Lily AI, talks with Jeremy about the ways buyer intent data helps companies customizes the consume…

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July 4, 2022

Lead gen and sales collaboration w/ Frank Schieber

Frank Schieber, Senior Demand Gen Manager at Core, talks with Jeremy about the importance of collaboration between sales and lead…

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July 1, 2022

The joys and pitfalls of refreshing your brand w/ Meghan Grumbach

Meghan Grumbach, VP of Marketing at Revcontent, talks with Jeremy about the experience of going through a brand refresh. Highligh…

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June 29, 2022

The marketing value of producing original research w/ Tarryn Marcus

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI. High…

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June 27, 2022

The art & science of targeted outreach w/ Shalini Khanna

Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influen…

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June 24, 2022

B2B2C marketing strategy w/ Stacey Arenson

Stacey Arenson, Marketing Director at Chowly, talks with Jeremy about innovations in restaurant delivery services. Highlights: Ho…

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June 20, 2022

Market testing new messaging w/ Nick Ryan

Nick Ryan, VP of Marketing at Calamu, talks with Jeremy about the process of coining a term. Highlights: Cutting through the nois…

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June 17, 2022

Producing unique & compelling content w/ Steven Flaig

Steven Flaig, VP of Marketing at Compass Data Centers, talks with Jeremy about how restrictions create opportunity to produce uni…

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June 17, 2022

Introducing The B2B Content Show

The podcast has a new name: The B2B Content Show! Host Jeremy Shere explains why we made the change, and why you should be psyche…

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June 15, 2022

Improving sales-marketing alignment w/ Eric Stockton

Eric Stockton, VP of Demand Gen at Constant Contact, and host of their new podcast, The Revenue Marketing Show, talks with Jeremy…

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June 13, 2022

The "People Not Bots" pledge w/ Fraser Wilson

Fraser Wilson, Director of Mattering and Impact at AnywhereWorks, talks with Jeremy about the importance of human connection for …

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June 10, 2022

The enduring value of e-books w/ Stacey Wisniewski

Stacey Wisnewski, Sr Director of Marketing at After, Inc., talks with Jeremy about the value of e-books. Highlights: The art & sc…

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