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Content marketing is like the Wild West. There are no absolute rules or laws. Strategies, tactics, and tech change quickly. All of which makes content marketing really exciting, interesting, and fun! But it can also be confus...
Another episode about podcasting? Yessir! It's one of our favorite topics. Because WE know that podcasting bring a TON of marketing value to the table. But YOU may know know that yet. Which is why we keep producing episodes a...
In the classic movie The Graduate, recent college grad Benjamin Braddock (played by Dustin Hoffman) gets some advice about his future from one of his parent's friends. "I just wanna say one word to you," the man says, "Plasti...
Buyers buy when they wanna buy. Not when you want them to buy. Not when you really NEED them to buy. Your prospects buy only when they're good and ready, on their own timescale. Hence the necessary evil of content …
When's the last time you read a case study that really grabbed your attention. That after you read it you were like, wow, that was super interesting and insightful? Maybe ... never? Because most case studies ... how to put …
YouTube is incredible. The platform gets around 1.7 billion unique monthly visitors. Around 700,000 hours of video are streamed on YouTube every minute! But unless you really understand how YouTube works, throwing a bunch of ...
In this episode, Jeremy Shere is joined by Dawn Paul, Content Marketing Manager at AdTaxi, a digital marketing agency. Jeremy and Dawn dive into what B2B marketers should be looking for when it comes to finding the right digi...
This episode of The B2B Content Show features Howie Chan, branding consultant and specialist and host of the Healthy Brand podcast.Howie shares his journey from STEM cell scientist to brand strategist, and explains how his He...
In this episode, Jeremy Shere and Andrew Schulkid discuss the use of jargon in content for B2B businesses. Highlights: The conventional wisdom of avoiding jargon in content to not confuse or annoy your audience The benefits o...
This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer. Jeremy Shere and Jason discuss what brand journalism is, how...
On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing. Highlights What is a content launch...
On this episode of The B2B Content Show, host Jeremy Shere was joined by Sarah Moore, Chief Marketing Officer at Beekeeper. Sarah shared her insights on the power of storytelling in B2B marketing and gave examples of how Beek...
On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content …
On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a stron...
On this episode of The B2B Content Show, host Jeremy Shere is joined by Torben Robertson, Content Marketing Manager at Cardata – a vehicle reimbursement provider. They discuss Cardata's transition from traditional marketing t...
In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how ...
Welcome to this episode of The B2B Content Show, hosted by Jeremy Shere. Today, Jeremy is joined by Julie Revelant, freelance B2B healthcare copywriter and founder of Revelant Writing. Julie is here to discuss what it really ...
In this episode of The B2B Content Show, host Jeremy Shere dives into the topic of selling the concept of content marketing internally with guest Sarah Sheehan, Senior Manager of Content Marketing at Within3. Sarah shares why...
On this episode of The B2B Content Show, Jeremy Shere is joined by Arne Hurty, Founder at Bay Creative, a full service B2B marketing agency. Arne shares his expertise on the concept of brand cultivation, and how it is possibl...
In this episode of the B2B Content Show, Jeremy Shere discusses with Vince Moreau, CEO and founder of Scale Crush, the idea of marketing teams behaving like media companies. Vince argues that a media company is more than just...
In this episode of The B2B Content Show, Jeremy Shere talks to Jeff Greenfield, Chief Executive Officer at Provalytics, a future-proofed ad measurement solution for marketing teams. Jeff discusses the future of ad measurement...
On this episode of The B2B Content Show. Our guest is Christian Kunkel, Head of Marketing at Fingercheck, a payroll and HR platform for small businesses. Host Jeremy Shere interviews Christian to gain insight into the Fingerc...
On this episode of The B2B Content Show, Jeremy Shere talks with Krystle Kopacz, CEO of Revmade, a company that helps businesses turn content into assets that drive revenue. Krystle explains what an “editorial franchise” is a...
On this episode of The B2B Content Show, host Jeremy Shere is joined by Emilia Korczynska, Head of Marketing at Userpilot. In this episode, Emilia and Jeremy discuss why it’s important for marketing leaders to do some of the ...