Welcome to The B2B Content Show
June 20, 2023

Storytelling in B2B Marketing w/ Sarah Moore

Storytelling in B2B Marketing w/ Sarah Moore
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On this episode of The B2B Content Show, host Jeremy Shere was joined by Sarah Moore, Chief Marketing Officer at Beekeeper. Sarah shared her insights on the power of storytelling in B2B marketing and gave examples of how Beekeeper is using storytelling to effectively engage with their customers.


  • Why storytelling is a fundamental way of doing great marketing in B2B
  • How to tell stories about your customer and their challenges
  • How Beekeeper uses storytelling to educate their customers about the problem of frontline disconnect and to share customer success stories.
  • Using video is a powerful medium to tell stories.


Learn more about Beekeeper

Connect with Sarah on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.