Brand Journalism w/Jason Avant

This episode of The B2B Content Show is all about Brand Journalism. The featured guest is Jason Avant, Content Marketing Manager at Frequence and freelance writer.  Jeremy Shere and Jason discuss what brand journalism is, how it differs from content marketing, and the skillsets and experience necessary to do it effectively.

Highlights:

• Using brand journalism to educate and inform people about the world in which the brand operates.
• Exploring how brand journalism works in the B2B world.
• Key skillsets required to do brand journalism including fact-checking, interviewing, research, and writing.
• How brand journalism can be used in talent acquisition by talking about ethical business practices, wage scales, and diversity, equity, and inclusion issues

Learn more about Frequence

Connect with Jason on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.