Welcome to The B2B Content Show
June 15, 2023

Creating content that inspires trust w/Kim Celestre

Creating content that inspires trust w/Kim Celestre
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On this episode of The B2B Content Show, host Jeremy Shere is joined by Kim Celestre, VP of Content Marketing at Tendo Communications. Kim is an expert in B2B content marketing and shares her insights on how to craft content that earns trust from the audience.

Highlights:

  • How humanized content resonates more with audiences
  • The three attributes of a great content experience: Connected, Engaging, and Relevant
  • Being transparent with quantitative elements of content to build trust
  • Generative AI can be used for content creation, but must be used responsibly

 

Learn more about Tendo Communications

Connect with Kim on LinkedIn

 

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.