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Content marketing is like the Wild West.
There are no absolute rules or laws.
Strategies, tactics, and tech change quickly.
All of which makes content marketing really exciting, interesting, and fun!
But it can also be confusing, frustrating, and stressful.
That's especially the case if you're a marketing team of one, or lead a small team tasked with producing high-value, high-impact content.
At scale.
Sometimes all you can do is just try to survive.
I learned some great content marketing survival tips from Miles Shattuck, Senior Content Marketing Manager at Rebuy.
For example, Miles recommends interviewing as many people at your company as you can, because they have information about and thoughts on the market that will inform your content.
Miles also cautions against trying to do everything yourself, which makes total sense but is often easier said than done!
Miles also has some great recommendations for marketing communities you can join to learn from fellow content marketers.
Check out our discussion on this episode of The B2B Content Show!
The B2B Content Show is produced by Connversa, a b2b content agency that helps you showcase your special sauce and get your ideal customers to know, like, and trust you.
