Welcome to The B2B Content Show
June 21, 2023

Content launch w/ Matt Avero-Sturm

Content launch w/ Matt Avero-Sturm
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On this episode of The B2B Content Show, Jeremy Shere talks with Matt Avero-Sturm, Director of Marketing Operations at Sprig, about what a content launch is the importance in B2B Marketing.


Highlights

  • What is a content launch and how does it differ from product launches
  • How to make content more “launchable”
  • How to involve partners in content launches
  • The importance of timing when it comes to launching content


Learn more about Sprig

Connect with Matt on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.