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In this episode of The B2B Content Show, host Jeremy Shere talks to Lauren Lang, Director of Content Brand Communications at Constructor, about how content production should be a cross-functional process. Lauren explains how this works at Constructor, and how incorporating input from sales and product teams can help create content that is more engaging and effective.
Highlights:
• Content is “the kingdom”, not just the domain of content marketing teams
• The importance of collaborating with other teams can provide valuable insights and stories
• Customer success teams can offer deep expertise in the problem space
• How sales teams can be valuable partners in content distribution
Learn more about Constructor
Connect with Lauren on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
