Welcome to The B2B Content Show
June 14, 2023

Founding your value proposition w/Kathryn Joachim

Founding your value proposition w/Kathryn Joachim
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On this episode of the B2B Content Show, Jeremy Shere is joined by Kathryn Joachim, Creative Director at Crème Brands. They discuss what exactly a value proposition is, what distinguishes a weak value proposition from a strong one, and how to develop a unique value proposition.


Highlights:

  • What a value proposition is and why it matters
  • How to identify what your business is already known for
  • Who is your customer and what do they actually want and need
  • How to brainstorm for ideas for your unique value proposition



Learn more about Crème Brands

Connect with Kathryn on LinkedIn



The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.