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In this episode of The B2B Content Show, host Jeremy Shere dives into the topic of selling the concept of content marketing internally with guest Sarah Sheehan, Senior Manager of Content Marketing at Within3. Sarah shares why it's important to do this, and examples of how she's gone about it. She also shares the ROI of content marketing, and how treating feedback as a learning opportunity can help create better content.
Highlights:
- The three reasons why it's important to sell the concept of content marketing internally
- Examples of how Sarah has gone about it
- The ROI of content marketing
- Treating feedback as a learning opportunity to create better content
Learn more about Within3
Connect with Sarah on LinkedIn
