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Oct. 26, 2023

Why demand gen matters more than lead gen W/ Deanna Shimota

Why demand gen matters more than lead gen W/ Deanna Shimota
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Demand gen.

 

Lead gen.

 

What do these terms mean, what's the difference, and which is more important for B2B marketers?

 

In this episode, ⁠Deanna Shimota⁠, founder and CEO of ⁠Growth Mode Marketing⁠, talks about why b2b marketers should prioritize demand gen over lead gen and what it looks like to build a high-powered demand gen engine.

 

Check out Dianna's podcast, ⁠The Demand Gen Fix⁠.

 

The B2B Content Show is brought to you by Connversa, helping you create a month's worth of difference-making video content in 60 minutes.

 

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