On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message.
Highlights:
Learn more about Bizzabo
Connect with Lauren on LinkedIn
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.