May 3, 2023

Building a relationship with your audience through content w/ Lauren McCullough

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On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to use data-driven content to create an impactful message. 


  • What it means to develop a relationship with an audience and why it's important in order to create content that resonates
  • Strategies for cutting through the noise and making a lasting connection
  • The importance of high-quality content
  • Why it pays off to go the extra mile and do quality research to create data-driven content

Learn more about Bizzabo

Connect with Lauren on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at