March 16, 2023

Co-Marketing as a B2B growth strategy w/ Evan Lapage

On this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing.



  • What is co-marketing and how it’s different from influencer marketing and affiliate marketing
  • How to choose the right partner for co-marketing
  • Effective tips for reaching new customers with strategic partnerships


Learn more about Thinkific

Connect with Evan on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at