Ben Lloyd Pearson, Director of Developer Marketing at Mattermost, talks with Jeremy about marketing to software developers.
Learn more about Mattermost
Connect with Ben on LinkedIn
"I think the most important thing to understand is that developers have a certain level of indignation that they carry with them. So whenever you fail to meet their needs, they often view that through a lens of distrust."
"What it really comes down to is like developers, they want a clear picture of what it's like to use your product before they ever reach out to have any sort of sales conversation with you."
"But when it comes to developer marketing, there's sort of two things that I view as essential to every practice and then there's another one that's sort of an aspirational thing that you can achieve in certain situations. So the two things that are essential are evangelism and advocacy and then the third one that is sort of optional is developer relations."
Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise ...
Owen Ray, Director, Content Marketing at Invoca, talks with Jeremy about producing quality content when budgets are tight. Highlights: Topic: Creating quality content when budgets are tight Why it doesn't work to turn off the...
Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ...