How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts

Highlights:

How to use personas to identify the challenges your mid-funnel content needs to address
The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets
Why your story needs to be repeatable and easy to understand

Learn more about Greenfly

Connect with Tom on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com

How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr

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