Jan. 25, 2023

How to leverage content to expand your marketing presence within existing enterprise accounts w/ Tom Kuhr


Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts

Highlights:

  • How to use personas to identify the challenges your mid-funnel content needs to address
  • The importance of understanding your target's buying process, i.e. centralized procurement vs independent budgets
  • Why your story needs to be repeatable and easy to understand


Learn more about Greenfly

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