Welcome to The B2B Content Show
March 29, 2023

Level up your LinkedIn marketing strategy w/ Alex Boyd

Level up your LinkedIn marketing strategy w/ Alex Boyd
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

On this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution from your LinkedIn content into revenue.

 

Highlights:

  • Strategies for using LinkedIn to demonstrate credibility and highlight customers’ results. 
  • The importance of demonstrating a point of view on LinkedIn and being accountable to it.
  • How to build trust and show authenticity in order to stand out on LinkedIn. 
  • Understanding the ROI of organic content to track the success of your strategy. 

 

Learn more about RevenueZen

Connect with Alex on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.