March 29, 2023

Level up your LinkedIn marketing strategy w/ Alex Boyd

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On this episode of The B2B Content Show guest Alex Boyd, Founder of RevenueZen discuss how to make the most of LinkedIn, the importance of demonstrating your credibility through your content and how to track the attribution from your LinkedIn content into revenue.



  • Strategies for using LinkedIn to demonstrate credibility and highlight customers’ results. 
  • The importance of demonstrating a point of view on LinkedIn and being accountable to it.
  • How to build trust and show authenticity in order to stand out on LinkedIn. 
  • Understanding the ROI of organic content to track the success of your strategy. 


Learn more about RevenueZen

Connect with Alex on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at