March 15, 2023

Structuring long form written content w/ Jack Scullin

In this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nogin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and meta descriptions, and using keyword research tools. 




• Tips for researching and identifying target keywords 

• Structuring your content for better ranking 

• Strategically using internal links, incorporating LSI keywords and optimizing the title tag, meta description, and URL slug.


Learn more about Nogin

Connect with Jack on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at