Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.
- The advantages of leading marketing at a small startup--more agile, easier to pivot
- Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
- Dealing with imposter syndrome
- The importance of hiring the right people
- The value of podcasting for B2B marketers
Learn more about AIKON
Connect with Caitlin on LinkedIn