Taking on a marketing leader role at a smaller company w/ Caitlin Abejon

Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.

Highlights:

The advantages of leading marketing at a small startup--more agile, easier to pivot
Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
Dealing with imposter syndrome
The importance of hiring the right people
The value of podcasting for B2B marketers

Learn more about AIKON

Connect with Caitlin on LinkedIn