June 3, 2022

Taking on a marketing leader role at a smaller company w/ Caitlin Abejon


Caitlin Abejon, VP of Marketing & Customer Experince at AIKON, talks with Jeremy about becoming a marketing leader at a small startup.

Highlights:

  • The advantages of leading marketing at a small startup--more agile, easier to pivot
  • Challenges of running marketing at a startup--smaller budgets, less opportunity for testing
  • Dealing with imposter syndrome
  • The importance of hiring the right people
  • The value of podcasting for B2B marketers

Learn more about AIKON

Connect with Caitlin on LinkedIn