March 14, 2023

The art of telling a story for your target audience w/ James Grady

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. 


  • Understanding the concept of storytelling in a B2B marketing context
  • The importance of understanding your audience and their pain points
  • Using stories to paint a picture and appeal to your target audience 

Learn more about Lockstep

Connect with James on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at