Welcome to The B2B Content Show
March 14, 2023

The art of telling a story for your target audience w/ James Grady

The art of telling a story for your target audience w/ James Grady
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

On this episode of The B2B Content Show, host Jeremy Shere is joined by James Grady, Director of Marketing Communications at Lockstep. They discuss the art of B2B storytelling and how it can help marketers connect with their audience. 

Highlights: 


  • Understanding the concept of storytelling in a B2B marketing context
  • The importance of understanding your audience and their pain points
  • Using stories to paint a picture and appeal to your target audience 


Learn more about Lockstep

Connect with James on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.