Jan. 31, 2023

The challenge of attribution in B2B content marketing w/ Matt Bettis

Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.


  • Why attribution is often such a big challenge for b2b content marketers
  • Using correlation, not causation, to demonstrate the value of thought leadership content
  • The importance of making a business case for marketing during an economic downturn

Learn more about Brightree

Connect with Matt on LinkedIn

The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com