Welcome to The B2B Content Show
Jan. 31, 2023

The challenge of attribution in B2B content marketing w/ Matt Bettis

The challenge of attribution in B2B content marketing w/ Matt Bettis
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Matt Bettis, Director of Marketing at Brightree, talks with Jeremy about the challenge of attribution in B2B content marketing.

Highlights:


  • Why attribution is often such a big challenge for b2b content marketers
  • Using correlation, not causation, to demonstrate the value of thought leadership content
  • The importance of making a business case for marketing during an economic downturn


Learn more about Brightree

Connect with Matt on LinkedIn


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