June 29, 2022

The marketing value of producing original research w/ Tarryn Marcus


Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.

Highlights:

  • Using original research to cut through marketing noise
  • How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content
  • How to produce and promote original research

Learn more about Hyperproof
Connect with Tarryn on LinkedIn
IT Compliance Benchmark Report