Welcome to The B2B Content Show
June 29, 2022

The marketing value of producing original research w/ Tarryn Marcus

The marketing value of producing original research w/ Tarryn Marcus
Apple Podcasts podcast player badge
Spotify podcast player badge
Overcast podcast player badge
Castro podcast player badge
PocketCasts podcast player badge
RSS Feed podcast player badge
Apple Podcasts podcast player icon Spotify podcast player icon Overcast podcast player icon Castro podcast player icon PocketCasts podcast player icon RSS Feed podcast player icon

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.

Highlights:

  • Using original research to cut through marketing noise
  • How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content
  • How to produce and promote original research

Learn more about Hyperproof
Connect with Tarryn on LinkedIn
IT Compliance Benchmark Report