June 29, 2022

The marketing value of producing original research w/ Tarryn Marcus

Tarryn Marcus, VP of Marketing at Hyperproof, talks with Jeremy about how completing original research can lead to high ROI.

Highlights:

Using original research to cut through marketing noise
How Tarryn and her team use Hyperproof's research, compiled in the IT Compliance Benchmark Report, as a way to showcase content
How to produce and promote original research

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