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Thought leadership and content marketing are often lumped into the same category.
But they're not the same thing.
You might say that thought leadership is a type of content marketing, but it's a very particular type, and producing it at a high level requires a particular set of skills, like Liam Neeson in the movie Taken.
To help us unpack the concept of thought leadership and what it takes to produce really good thought leadership content, my guest is Bob Buday. Bob is founder and ceo at Buday Thought Leadership Partners and author of the book Competing on Thought Leadership: How great b2b companies turn expertise into revenue ... and co-host of the podcast Everything Thought Leadership.
