April 26, 2023

Tips for using journalistic techniques to create better thought leadership content w/ Chloe Thompson

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On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadership content that stands out from the crowd and offers something new and different to readers. 



  • The importance of telling the story that only you can tell and the value of understanding your audience
  • Techniques from journalism to create better thought leadership content 
  • Incorporating your subject matter experts and customers into your thought leadership content.


Learn more about Reward Gateway

Connect with Chloe on LinkedIn


The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.