Using a "pain point matrix" to create better content w/ Olga Karanikos

This week on The B2B Content Show, host Jeremy Shere talks with Olga Karanikos, VP of Marketing at Sales Screen, about pain point matrix. Olga explains how the matrix helps teams to organize the collective information they have and to create content that speaks to the customer. She also shares examples of pain points they've discovered in the performance area and how they use their content to create a trusted advisor role with customers.

Highlights

What is a pain point matrix and how does it help sales and marketing teams to better understand their customers
How to discover and catalog hidden pain points
How a pain point matrix helps you create stronger content

Learn more about SalesScreen

Connect with Olga on LinkedIn