Rhonda Giedt, Director of Marketing Communications at Shapeways, talks about connecting with an audience that's not super online.
Highlights:
Researching personas who are not super online
Using a blend of digital and "old school" channels to engage an audience
Digital engagement strategies for an audience that's online sometimes, but not all the time
Audio episode: https://www.engageyourtribepod.com/connecting-with-an-audience-thats-not-super-online-w-rhonda-giedt/
