This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo, about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content.
Highlights:
-What content operations is and why it's important
-The importance of having a content strategy that is both fluid and tied to a business objective
-Best practices for creating and measuring content performances
-The value of having an intake form to capture and prioritize content requests
-Utilizing templated tasks and a shared calendar to ensure visibility across teams
