In this episode of The B2B Content Show, Jeremy Shere talks to RC Victorino, Senior Manager of Content Marketing at Density. RC talks about how and why he and his content marketing team partner with customer support .
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Highlights:
-The value of collaborating with costumer support as a marketer to gain an understanding of customer journeys and create better content.
-The importance of understanding customer needs
-Techniques to master hero content
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.