Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing.
Highlights:
The problem with trying to tie marketing to revenue
How and why Lora built marketing attribution models and who she uses them
The value of anecdotal/qualitative data for marking a business case for marketing
Why it's so important for sales to understand and support what marketing is doing
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, generates TONS of content, and grow revenue. Learn more at connversa.com
Audio Episode: https://www.buzzsprout.com/1703458/episodes/12140785
