Welcome to The B2B Content Show

The art & science of targeted outreach w/ Shalini Khanna

Shalini Khanna, Director of Digital Transformation and Consulting at vDart, talks with Jeremy about how research and time influence the success of targeted outreach.

Highlights:
Why vDart chose to make diversity a central part of their brand

How to cut through the noise so targeted outreach is memorable and effective

Prioritizing quality over quantity in targeted outreach