In this episode of The B2B Content Show, host Jeremy Shere speaks to Adam Kranitz, about publishing content like a media organization. He explains that marketers have found that traditional advertising is getting harder to track, and customer acquisition costs are increasing and how publishing content like a media organization can help to build direct relationships with prospective buyers and customers
Highlights:
-The meaning and value of publishing content like a media organization in B2B Marketing
-How does adopting a media or journalistic approach levels up your content strategy
-The need for sales and marketing alignment in order to create better content
-The importance of creating an identity within your company for effective engagement with your costumers.
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
