Building a marketing tech stack from the ground up w/ Allison Jones

Allison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure.

Highlights:

Assessing your tech stack needs when joining an established organization with little to no tech infrastructure

How to evaluate which apps best suit your needs

Tips for making a business case for marketing tech at a company that hasn't invested in it before

Full Audio Episode: https://www.b2bcontentshow.com/building-a-marketing-tech-stack-from-the-ground-up-w-allison-jones/