Allison Jones, VP of Marketing at Raintree Systems, talks with Jeremy about building out your marketing tech infrastructure.
Highlights:
Assessing your tech stack needs when joining an established organization with little to no tech infrastructure
How to evaluate which apps best suit your needs
Tips for making a business case for marketing tech at a company that hasn't invested in it before
Full Audio Episode: https://www.b2bcontentshow.com/building-a-marketing-tech-stack-from-the-ground-up-w-allison-jones/
