Mary Gilbert, CMO at Folloze, talks with Jeremy about the role of buyer experience in content strategy.
Highlights:
How the relationship between the experience engine and content engine drives a rich buyer journey
Different content engine methods and how to know when to use them
Where data gathering may be currently underutilized
Full Audio Episode: https://www.b2bcontentshow.com/how-the-buyer-experience-affects-content-strategy-w-mary-gilbert/
