In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content.
Highlights:
-How to repurpose content, including updating existing content, copying and excerpting, and reformatting
-The importance of making sure existing content remains relevant
-How to identify which claims need to be backed up with data
-Making claims more believable by linking to relevant case studies
Listen to the full episode here: https://www.b2bcontentshow.com/tips-for-repurposing-content-w-melanie-deziel/
The B2B Content Show is produced by Connversa, a podcast production agency helping B2B brands connecting with prospects, grow brand awareness, and create better content. Learn more at connversa.com.
