On this episode of The B2B Content Show, Jeremy Shere speaks with Evan LaPage, Director of Content at Thinkific, about the best strategies for growing your business through co-marketing. Highlights: -What is co-marketing and how it’s different from influencer marketing and affiliate marketing -How to choose the right partner for…

In this episode of The B2B Content Show, host Jeremy Sheer is joined by Jack Scullin, Content Director at Nagin. Jack shares his expertise on how to structure and create longer form written content, optimizing title tags and meta descriptions, and using keyword research tools. Highlights: • Tips for researching…

Using SDRs and salespeople as content distribution channels is an intriguing concept, and Sarah Lessire, Director of Content Marketing at Gloat, has valuable insight on how to do it. In this episode of The B2B Content Show, hosted by Jeremy Sheer, Sarah explains how to optimize the process to ensure…

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: Tips for dealing with the avalanche of applications that will come your way Why writing tops Jennifer's…

In this episode of The B2B Content Show, host Jeremy Shere interviews Jennifer Durishin, Head of Marketing at Prodigal, a B2B SaaS startup, about her experience hiring for a content marketing manager. Highlights: -Tips for dealing with the avalanche of applications that will come your way -Why writing tops Jennifer's…

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ashley McAlpin, Head of Marketing at Rocker Box. They discuss building out a marketing function designed to drive revenue. Highlights: Revenue marketing, and how is it different from other types of marketing How to look at…

This week on The B2B Content Show, host Jeremy Shere speaks with Ellie Hildebrand, Director of Content Marketing at Celigo, about content operations. Together, they discuss how to optimize your content operations, how to maximize the mileage out of your content, and the best practices for creating and measuring content.…

Matt Morookian, Director of Marketing at apexanalytix talks with Jeremy about building a rock-solid content marketing team. Highlights: How Matt uses a game involving making up the plot of a movie as a team building exercise The value of using these exercises to motivate and bring your team together How…

Susan Tormollen, VP Marketing at PlanHub , talks with Jeremy about tips for creating a "State of the Industry" report. Highlights: Why State of the Industry reports are such valuable types of content that deliver significant ROI How Susan's team produces Planhub's State of the Industry report and promotes it…

Kassidy Bird, VP of Marketing at Databook, talks with Jeremy about the value of financial data for content marketers Highlights: The value that content marketers can get from financial data How to use financial data to pinpoint a company's pain points How to learn to read and make sense of…

Lora Osborn, Director of Marketing at Sentera, talks with Jeremy about proving the value of B2B content marketing. Highlights: The problem with trying to tie marketing to revenue How and why Lora built marketing attribution models and who she uses them The value of anecdotal/qualitative data for marking a business…

Kelly Stewart, Content Marketing Director, at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships with subject matter experts for a life science glossary project Figuring out which SME's to approach and how to get them…

“I've been in digital and demand gen roles for the last, you know, 10 or some odd years, and a lot of that is rooted. What are our KPIs? How are we measuring the impact of our efforts? Are we generating leads? Are we generating signups for a product? Ultimately,…

" Think about your partner marketing ecosystem and think about ways that you can kind of help build and leverage a community of these complimentary firms, right, where they're offering complimentary services to your audience, and really help use that as a way to create thought leadership and expand brand…

Ryan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic. Highlights: Why the company changed its name from Singularity Systems to AYR (Are You Ready) Tips for developing messaging that connects with your audience's emotions, not just their intellect Audio Episode: https://www.buzzsprout.com/1703458/episodes/11965488

Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content. Highlights: Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving content performance Doing content marketing like a scientist, i.e. building out hypotheses, running experiments, and measuring hypotheses…

Title: Getting prospects to see your vision of what's possible w/ Martin Morzynski Martin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible. Highlights: The importance of approaching marketing from an educational standpoint when introducing a new category to the…

Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context. Highlights: Strategies for managing marketing for two brands simultaneously How managing b2b marketing is like coaching a winning basketball team The importance or recruiting the right…

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me Highlights: The idea behind "show me you know me" in email outreach The difference between authentic and inauthentic email outreach Data underutilized for personalized email outreach Tips on how to do…

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts. Highlights: How to find podcasts that are a good fit for you How to pitch yourself as a podcast guest Tips for preparing to be interviewed and deliver good content…

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights: The challenges of marketing to people who know all the marketing techniques What NOT to do when marketing to marketers How marketing to marketers may allow you to take more creative…

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences. Highlights: The value of interactive content experiences Examples of how to create interactive content that will engage your audience Advice for marketing teams that want to get started with interactive content Audio Episode:…

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button. Highlights: What goes into conceiving a new tone and then making it happen Effective strategies to implement a new conversational tone Advice for marketing teams that are…

Jason Cardillo, VP of Experience and Digital Marketing at Emplifi, talks with Jeremy about managing a merger of teams as a marketing leader. Highlights: Why it's important to keep roles and priorities clear during a merger How to maintain strong communication working with a remote team The importance of flexibility…