Videos

Richard Dark, VP of Global Marketing at NextGate, on building a modern marketing function. Full video: https://youtu.be/sHOnHP9rJpQ

Richard Dark, VP Market at NextGate, on getting beyond the obvious the learn about prospect's true pain points. Full video: https://youtu.be/sHOnHP9rJpQ Audio episode: https://www.engageyourtribepod.com/workshopping-new-personas-w-richard-dark/

Rhonda Giedt, Director of Marketing Communications at Shapeways, talks about connecting with an audience that's not super online. Highlights: Researching personas who are not super online Using a blend of digital and "old school" channels to engage an audience Digital engagement strategies for an audience that's online sometimes, but not…

Rhonda Giedt, Director of Marketing Communications at Shapeways, on the value of 1 to 1 conversations with prospects and customers. Full video: https://youtu.be/MRiZGj3F_QQ Audio episode: https://www.engageyourtribepod.com/connecting-with-an-audience-thats-not-super-online-w-rhonda-giedt/

Rhonda Giedt, Director of Marketing Communications at Shapeways, on connecting with an audience using a blend of digital and "old school" techniques. Full video: https://youtu.be/MRiZGj3F_QQ Audio episode: https://www.engageyourtribepod.com/connecting-with-an-audience-thats-not-super-online-w-rhonda-giedt/

Jamie Downey, VP of Marketing at eLuma, on producing top-shelf thought leadership content. Highlights: Creating thought leadership material that people actually want to consume Balancing brevity and depth Moving thought leadership from the margins to the center of content strategy How thought leadership helps drive revenue Audio episode: https://www.engageyourtribepod.com/keys-to-producing-effective-thought-leadership-content-w-jamie-downey/

Mande Miskewycz, owner of RISE, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about content marketing strategy for small businesses. Highlights: Why local businesses need to invest in content marketing How and where to invest in content marketing channels Why trying to create content for every social…

Mande Miskewycz, owner of RISE, on why good marketing means talking about your audience and their interests and concerns, not about yourself. Full video: https://youtu.be/WwftF_9RCSA Audio episode: https://www.engageyourtribepod.com/content-marketing-strategy-for-small-businesses-w-mande-miskewycz/

Mande Miskewycz, owner of RISE, on how local businesses can get the most value from digital content marketing. Full video: https://youtu.be/WwftF_9RCSA Audio episode: https://www.engageyourtribepod.com/content-marketing-strategy-for-small-businesses-w-mande-miskewycz/

Jonathan Cramer, VP of Marketing at ActiveWorx, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about transitioning from being primarily a content creator to developing marketing and business strategy. Highlights: The challenges in making the transition from content specialist to marketing leader How having hands-on experience creating…

Kristi Perdue, VP of Marketing at OptimEyes AI, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about product-market fit. Highlights: Why founders' initial assumptions about product-market fit are often wrong Talking to your audience to improve product-market fit The art of listening Listen to the audio episode:…

Jonathan Cramer, VP of Marketing at ActiveWorx, on why writing still matters in a marketing landscape dominated by video and other visual media. Full video: https://youtu.be/wxU9cxB3hns Audio episode: https://www.engageyourtribepod.com/from-content-creator-to-marketing-strategist-w-jonathan-cramer/

Jonathan Cramer, VP Marketing at ActiveWork, on how having been a content specialist makes him a better marketing leader and strategest. Full video: https://youtu.be/wxU9cxB3hns Audio episode: https://www.engageyourtribepod.com/from-content-creator-to-marketing-strategist-w-jonathan-cramer/

Kristie Perdue, VP of Marketing at OptimEyes, talks about how the company prospers by engaging in conversation with their audience. Full video episode: https://youtu.be/Z82_VUMna-Y Audio episode: https://www.engageyourtribepod.com/finding-product-market-fit/

Kristi Perdue, VP of Marketing at OptimEyes, shares insights on how interviewing prospects and subject matter experts helped the company fine tune product-market fit. Full video episode: https://youtu.be/Z82_VUMna-Y Audio episode: https://www.engageyourtribepod.com/finding-product-market-fit/

Greg Yatman, Director of Growth Marketing at Celona, talks about prepping for interviewing guests on your podcast.

Greg Yatman, Director of Growth Marketing at Celona, talks about repurposing video as an audio podcast. Audio episode: https://www.engageyourtribepod.com/podcast-production-flow-w-greg-yatman/

Amanda Betts, VP of Marketing at Skillgigs, on building a marketing function from scratch. Audio episode: https://www.engageyourtribepod.com/building-a-marketing-function-from-the-ground-up-w-amanda-betts/

Eileen Gilbertson, VP of Marketing at Meetup, on how her team's podcast production workflow.

Eileen Gilbertson, VP of Marketing at Meetup, on why the company started a podcast. Full video: https://youtu.be/ny6P-OXa1FA Audio episode: https://www.engageyourtribepod.com/planning-a-podcast/