Welcome to The B2B Content Show

Videos

March 6, 2022

The attributes of a great podcast host

Scott Thomas, Senior VP Marketing at WorthPoint, on what makes for a great podcast host. Full video: Audio episode:

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March 2, 2022

The role of digital in local marketing

Debbie Williams, Director of Marketing at Hyperlocology on the role that digital marketing plays for local businesses. Full video: https://youtu.be/XIa1KleXJzg Audio episode: https://www.engageyourtribepod.com/optimizing-local-marketing-roi-w-debbie-williams/

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March 2, 2022

Optimizing local marekting ROI w: Debbie Williams

Debbie Williams, Director of Marketing at Hyperlocology, on local marketing strategies. Highlights: Keys to getting the most ROI from local marketing Common mistakes with local marketing The role of digital marketing for local businesses Audio episode: https://www.engageyourtribepod.com/optimizing-local-marketing-roi-w-debbie-williams/

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March 2, 2022

Getting ROI from local marketing

Debbie Williams, Director of Marketing at Hyperlocology, on strategies for optimizing local marketing to get maximum ROI. Full video: Debbie Williams, Director of Marketing at Hyperlocology Audio episode: https://www.engageyourtribepod.com/optimizing-local-marketing-roi-w-debbie-williams/

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Feb. 27, 2022

Marketing in a highly regulated industry w/ Nathan Elson

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about marketing restrictions. Highlights: How industry regulations affect Nathan and his team's marketing efforts How those restriction influence Nathan's content Marketing campaigns that…

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Feb. 27, 2022

Time it takes to plan a livestream episode

Rachel Moore, Director of Social Media & Community at Hubilo, on the amount of time and energy required to produce a weekly livestream and podcast. Full video: https://youtu.be/_3R9QjpQqxg Audio episode: https://www.engageyourtribepod.com/planning-a-kickass-livestream-w-rachel-moore/

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Feb. 27, 2022

Producing kickass livestreams w: Rachel Moore

Rachel Moore, Director of Social Media & Community at Hubilo, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about livestreaming. Highlights: How to plan for a successful livestream The role Rachel plays to host a successful live stream Characteristics and skills that a successful host has Audio…

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Feb. 27, 2022

Restrictions breed new opportunities

Nathan Elson, Chief Marketing Officer & Executive Director of Marketing & Business Development at CDF Capital, on how marketing within a highly regulated industry can give rise to great ideas. Full video: https://youtu.be/KexTETmTAPY Audio episode:

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Feb. 20, 2022

Engaging multiple personas w Erin Murray

Erin Murray, VP of Marketing at Points, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about engaging multiple personas. Highlights: Engaging multiple personas Aligning with the needs and interests of CMOs and CFOs Partnering with your analytics team to craft data-backed messaging Audio episode: https://www.engageyourtribepod.com/engaging-multiple-personas/

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Feb. 20, 2022

Using content to create community w/ Kevin Leahy

Kevin Leahy, VP of Marketing at Gravyty, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about connecting to an audience. Highlights: How Kevin uses content to create a community Keys to producing content that will connect you to an audience Utilizing audience feedback to create a better…

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Feb. 20, 2022

Telling your audience what they need to hear

Kevin Leahy, VP of Marketing at Gravyty, on telling your audience not just what they want to hear but also what they need to hear. Full video: https://youtu.be/N4ge7Dd0V9A Audio episode:

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Feb. 20, 2022

Creating community around content

Kevin Leahy, VP of Marketing at Gravyty, on building community around content. Full video: https://youtu.be/N4ge7Dd0V9A Audio episode:

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Feb. 16, 2022

Getting a wary, tech-savvy audience to trust your claims w/ Prannay Sethi

Prannay Sethi, VP of Marketing at Interfaceware, shares some great insights about engaging a wary, tech-savvy audience. Highlights from the full episode: 🎤 The value of being transparent and not overpromising 🎤 Focusing on quality of leads over quantity 🎤 How honesty and transparency results in long-term customer retention Full…

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Feb. 11, 2022

The value of customer feedback

Chanan Averbuch, Executive VP of the Americas at Primeview, on get the most value from customer feedback. Audio episode: https://www.engageyourtribepod.com/creating-and-testing-new-personas-w-chanan-averbuch/

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Feb. 11, 2022

Figuring out what the customer is really trying to say

Chanan Averbuch, Executive VP of the Americas at Primeview, on digging deeper to discover a customer's true pain points. Audio episode: https://www.engageyourtribepod.com/creating-and-testing-new-personas-w-chanan-averbuch/

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Feb. 9, 2022

To "gate" or not to "gate" content

Erika Brooks, VP of Marketing at Retrium, on the pros and cons of gating content. Full video: https://youtu.be/HtUf3_5ZrEM Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Feb. 9, 2022

Leading with value w/ Erika Brooks

Erika Brooks, VP of Marketing at Retrium, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about leading with value. Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Feb. 9, 2022

What it means to "lead with value"

Erika Brooks, VP of Marketing at Retrium, talks about leading with value - what it means and why it matters. Full video: https://youtu.be/HtUf3_5ZrEM Audio episode: https://www.engageyourtribepod.com/leading-with-value-w-erika-brooks/

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Feb. 8, 2022

Developing new sales targets w/ Scott Forshay

Scott Forshay, VP of Sales and Marketing at MEDL, on developing and testing new sales targets. Audio episode: https://www.engageyourtribepod.com/developing-new-sales-marketing-targets/

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Feb. 8, 2022

The lost art of employee engagement w: Rob Danna

Rob Danna, Senior Vice President of Sales and Marketing at ITA Group, talks about employee engagement. Highlights: Why Rob thinks that many companies aren't at engaging their employees How COVID-19 has impacted employee engagement The most important element of internal communication The benefits of using a podcast for internal communication…

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Feb. 8, 2022

Why companies suck at engaging their employees w/ Rob Danna

Rob Danna, Sr VP of Sales and Marketing at ITA Group, at why companies too often fail at engaging their employees. Full video: https://youtu.be/G3tQipm0EH0 Audio episode: https://www.engageyourtribepod.com/the-lost-art-of-employee-engagement-w-rob-danna/

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Feb. 7, 2022

Partnering with analytics

Erin Murray, VP of Marketing at Points, on working with your analytics team to craft data-backed messaging. Full video: https://youtu.be/95hmVR_P-6o Audio episode: https://www.engageyourtribepod.com/engaging-multiple-personas/

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Feb. 7, 2022

Aligning interests of the CMO and CFO

Erin Murray, VP of Marketing at Points, on crafting messaging that helps align the interests of various personas with different goals and points of view. Full video: https://youtu.be/95hmVR_P-6o Audio episode: https://www.engageyourtribepod.com/engaging-multiple-personas/

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Feb. 4, 2022

Developing and testing new personas w/ Richard Dark

Richard Dark, VP of Global Marketing at NextGate, talks with Jeremy Shere, founder & CEO of Tribal knowledge Podcasting, about topic. Highlights: How Richard and his team develop and test new personas Signs that a persona needs tweaking How Richard transformed marketing at NextGate

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