Welcome to The B2B Content Show

Videos

June 28, 2023

Podcasting is a great way to connect with people #podcast #b2b #contentmarketing #business

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June 22, 2023

What is brand journalism? #podcast #b2b #contentmarketing #business

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June 19, 2023

Three attributes of a great content experience #podcast #contentmarketing #business

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June 14, 2023

The key to crafting a great value prop #b2b #contentmarketing #business

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June 8, 2023

Content as a cross functional process | The B2B Content Show #podcast #b2b #contentmarketing

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June 7, 2023

How can people stop their addiction and get off bad habits? (From Really Mental-S2E2)

Subscribe on YouTube for new episodes and videos every week. @ReallyMental Watch and listen to Really Mental on your favorite podcast service: https://pods.to/reallymental-drdaniel... about this episode. How do you look after your brain health? In this episode of Really Mental, we speak with psychiatrist. brain disorder specialist and director of…

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June 7, 2023

Selling content marketing internally #podcast #b2b #contentmarketing

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May 31, 2023

Why B2B Brands Are Not Media Companies | The B2B Content Show #podcast #b2b #contentmarketing

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May 30, 2023

Face to Face marketing is back! #podcast #b2b #contentmarketing #business #b2bmarketing

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May 25, 2023

Don’t strain out the secret sauce #podcast #b2b #contentmarketing

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May 24, 2023

What is an editorial franchise?|The B2B Content Show #b2b #contentmarketing #b2bmarketing

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May 23, 2023

DON’t outsource botom-of-the-funnel content | The B2B Content Show #podcast #b2b #b2bmarketing

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May 19, 2023

How to build a distribution-first content marketing model

n this episode of The B2B Content Show, Jeremy Shere talks to Justin Simon. During the conversation, Justin explains what it means to prioritize distribution first in content creation, and the importance of understanding the nuances of different platforms, like LinkedIn. He also provides guidance on how to audit content…

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May 18, 2023

How content marketers can foster a relationship with sales w/Luis Baez

On this episode of The B2B Content Show Jeremy and Luis Baez, Global Director of Revenue Enablement at Deputy talk about what content marketers can learn from sales strategists and vice versa. Highlights: The most important element of the relationship between sales and marketing is active listening The importance of…

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May 16, 2023

Is AI coming for your content job?

In this episode of The B2B Content Show, host Jeremy Shere is joined by Ulf Lonegren, Partner & Co-Founder of Roketto, a company that helps B2B companies grow through content marketing. In this episode, Jeremy and Ulf explore the impact of AI on content marketing and SEO. They discuss how…

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May 11, 2023

Why B2B content marketing would benefit from more wit

This episode of The B2B Content Show features Vasudha Badri-Paul, Vice President of B2B Marketing and Developer Ecosystem at Digital API Craft. Jeremy Sheer speaks with Vasudha about why B2B marketing is seen as less creative and fun than B2C marketing. Vasudha explains that the language of business is usually…

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May 4, 2023

Tips for repurposing content w/ Melanie Deziel

In this episode, host Jeremy Shere talks with Melanie Diezel, Chief Content Officer at StoryFuel and author of Prove It: Exactly How Modern Marketers Earn Trust. They discuss repurposing content in the B2B world and the importance of updating existing content rather than just creating more and more content. Highlights:…

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May 3, 2023

Strategy for creating content that cuts through the noise

On this episode of The B2B Content Show, Jeremy Shere is joined by Lauren McCullough, VP of Marketing at Bizzabo, an in-person and virtual event management platform. Lauren shares her strategy for developing relationships with audiences through content marketing, why it's important to listen to your audience and how to…

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May 2, 2023

Why every function in your company needs a content strategy w/ Mo Shehu

On this episode of The B2B Content Show, host Jeremy Shere talks with Mo Shehu, founder and content lead at Column, about how content can give you an edge and help you stand out. Mo talks about his motto of “content is your edge” and how companies need to make…

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April 27, 2023

How to stay productive as a content marketing team when your leader is let go w/ Marissa Incitti

In this episode of The B2B Content Show, Jeremy Shere speaks with Marissa Incitti, Associate Director of Content at Feedvisor, an AI optimization and intelligence platform for large sellers and brands on Amazon. Marissa shares her experience of leading a lean content team in a time of economic uncertainty and…

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April 26, 2023

Tips for using journalistic techniques to create better thought leadership content

On this episode of The B2B Content Show host Jeremy Shere talks with Chloe Thompson, Head of Global Content Strategy and Thought Leadership at Reward Gateway. Chloe shares her insights on how to create better thought leadership content that stands out from the crowd and offers something new and different…

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April 25, 2023

The competitive advantage of being able to make faster marketing decisions

In this episode of The B2B Content Show, Jeremy Shere interviews Haralds Gabrans Zukovs, Head of Marketing at Credo Lab. Haralds shares his insights on competing with small marketing budgets and teams and outlines strategies for success. Highlights: -Advantages of small marketing teams: move faster, explore new channels, make decisions…

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April 20, 2023

5 Tips for measuring content ROI

On this episode of The B2B Content Show, Jeremy Shere is joined by Annika Bjorkholm, CMO of Swipe Guide. Annika and Jeremy discussed the importance of measuring ROI for content marketing, and Anika provided five pieces of advice for marketers struggling to measure ROI for their content. Highlights: -The definition…

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April 18, 2023

The value of getting strategy, produce, and marketing teams learning directly from the market

On this episode, Jeremy interviews Tom O'Malley, founder and CEO of Current, an open source knowledge platform. Tom explains what fresh knowledge is and why it is so important in the modern world. They discuss the importance of peer review and the value of conversations and how asynchronous knowledge sharing…

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