Episodes

Kelly Stewart, Content Marketing Director,at Apprentice.io talks with Jeremy about working with subject matter experts to get content for powerful storytelling. Highlights: How Kelly cultivated strong working relationships wi...

Tom Kuhr, Chief Marketing Officer at Greenfly, talks with Jeremy about how to leverage content to expand your marketing presence within existing enterprise accounts Highlights: How to use personas to identify the challenges y...

Sarah Beldo, Head of Content Marketing and Communications at Sanity.io , talks with Jeremy about the art & science of B2B storytelling Highlights: Defining B2B storytelling: Creating a narrative that helps people connect with...

Nick Lioudis, Senior Content Marketing Professional, talks with Jeremy about what content marketers can learn from journalism. Highlights: Journalism storytelling techniques that marketers can use to keep audiences engaged Fo...

Alex Kelly, Director of Digital Marketing at Ceros, talks with Jeremy about what B2B content marketers can learn from musicians. Highlights: How studying music helps Alex balance the creative and analytics elements of content...

Cynthia Stephens, Vice President of Marketing at Advisor360°, talks with Jeremy about creating content aimed at enterprises. Highlights: Three things that set marketing to enterprises apart from marketing to small accounts: p...

Nic Straut, SEO Lead/Content Creation Manager at NorthOne, talks with Jeremy about strategies for finding the best and more valuable keywords. Highlights: Why keyword stuffing no longer works to generate website traffic Searc...

Rusty Bishop, Chief Marketing Officer at Bigtincan, talks with Jeremy about creating late-funnel content. Highlights: Topic: Creating late-funnel content What works and what doesn't in late-funnel content creation Marketing a...

Pam Smith, Chief Marketing Officer at Globality, talks with Jeremy about the value of talking 1 on 1 with prospects. Highlights: How talking with prospects helps you understand how they think Why it's important to hear how pr...

Cynthia Wakeford, Head of Content, Brand, and Public Relations at GoodTime, talks with Jeremy about the value and power of data driven reports. Highlights: Why audiences tend to find data-driven reports so valuable and intere...

Ryan Raiker, Vice President of Marketing at AYR, talks with Jeremy about humanizing a highly technical/scary topic. Highlights: Why the company changed its name from Singularity Systems to AYR (Are You Ready) Tips for develop...

Dan Lawrence, Head of Growth Marketing at Wrk, talks with Jeremy about building a framework for testing content. Highlights: Defining "growth marketing," i.e. using data to pinpoint what's working and to keep improving conten...

Kelly Johnson, Sr Director of Content Strategy and Web Strategy at Lever, talks with Jeremy about the promises and perils for B2B marketers of investing time and resources in emerging content types, including TikTok, augmente...

Martin Morzynski, SVP of Marketing at StreetLight talks with Jeremy about getting customers to see your vision of what's possible. Highlights: The importance of approaching marketing from an educational standpoint when introd...

Tom Flierl, Vice President of Sales and Marketing at Amla Commerce, talks with Jeremy about creating a content marketing strategy in a multi-brand context. Highlights: Strategies for managing marketing for two brands simultan...

Cory Factor, President of Sportsdigita, talks with Jeremy about creating content that moves the needle. Highlights: How to create a content strategy that nudges buyers towards taking a leap and talking to a sales rep The impo...

Chip House, Chief Marketing Officer at Insightly, talks with Jeremy about Email Personalization - Show Me You Know Me Highlights: The idea behind "show me you know me" in email outreach The difference between authentic and in...

Eddie Saunders Jr, Head of Demand Gen at Flex Machine Tools talks with Jeremy about taking an empathetic approach to working with channel partners. Highlights: The importance of using an empathetic approach in content creatio...

Nick Day, VP of Sales & Marketing at Roundtable Learning, talks with Jeremy about the value of guesting on podcasts. Highlights: How to find podcasts that are a good fit for you How to pitch yourself as a podcast guest …

Jasper Radeke, VP of Marketing at Pixis, talks with Jeremy about the best strategies for marketing to marketers Highlights: The challenges of marketing to people who know all the marketing techniques What NOT to do when marke...

Matthew Kaplan, Senior Content Marketing Manager at Moloco, talks with Jeremy about creating compelling interactive content experiences. Highlights: The value of interactive content experiences Examples of how to create inter...

Kelly Bolton, EVP, Marketing & Brand at OneScreen, talks with Jeremy about managing a remote content marketing team. Highlights: The best strategies for managing a global team The pros and cons of working remotely How to leve...

Sarah Fruy, VP of Marketing at Linqia, talks with Jeremy about the quest for a new conversational tone and hitting the reset button. Highlights: What goes into conceiving a new tone and then making it happen Effective strate...

Steve Watt, Director of Market Insights at Seismic, talks with Jeremy about the value companies get from employees being active on LinkedIn. Highlights: Why companies should encourage individuals to be active on LinkedIn What...